WBI talks 'Marketing the Lab' at FLC National Conference

19.07.22 10:28 PM By Jennie Hempstead

The Federal Laboratory Consortium (FLC)’s annual national conference is a well-intended event during which everything to do with government labs is on the table at locations across the country that change each year. This year’s meeting fell victim to the lingering COVID-19 pandemic and took the proceedings to the virtual world, losing nothing in translation.

On June 22, Jennie Hempstead and Rene' Meadors from Wright Brothers Institute, along with Dan Lockney from NASA, hosted a marketing panel session at The Federal Laboratory Consortium's (FLC) National Meeting. The session, titled “Marketing the Lab: Inside and Out," was focused on various topics, including how train up your inventor “salesforce, “stage gate processes for converting data into valuable market intelligence, direct and indirect marketing best practices, and ways to measure marketing success.

WBI provides a great deal of marketing support to AFRL, both generally, and related to technology transfer. Through those experiences, the WBI participants on the panel we were able to showcase examples of successful campaigns and speak to best practices when it comes to reaching a broader audience and positioning your technology appropriately in the marketplace.

Participants that attended the session learned about creative approaches to reach current and new audiences. In addition, they got to hear about tools and resources they can use and leverage to help share their messages. Lastly, participants were able to gather best practices on efficient ways to build their overall network.

WBI was invited to serve on this panel, which was attended by over 200 individuals. This session will be used as a baseline to generate a level of interest from the audience and develop a larger marketing training course for the 2023 FLC National Meeting agenda.

Jennie Hempstead